Old LY Site

MovePH, news website Rappler’s citizen journalism arm, along with advertising agencies Dentsu JaymeSyfu , and HIV advocacy NGO LoveYourself ,  won the bronze Boomerang Awards for its StayNegatHIVe campaign at the Philippine International Convention Center last October 12. The Boomerang Awards is considered as the “Oscars” of advertising in the Philippines and since 2008 has awarded outstanding campaigns and programs that “exemplified marketing effectiveness” with the likes of Oishi Prawn Crackers and ABS-CBN’s PasaHero mobile app. MovePH’s StayNegatHIVe campaign consisted of features and materials both from Rappler and from organizations like LoveYourself, aiming to spread awareness about the HIV crisis, calling out people to have themselves tested at centers like LoveYourself’s clinics and share posts and using the #StayNegatHIVe hashtag. The campaign was initiated by MovePH as a response to the alarming rise of HIV cases in the Philippines. The country has the highest growth ...

Have you heard about Azkals guy Nate Burkey's HIV story? "HIV always seemed like something that could never happen so close to home. But when it did... what if we had known earlier? What if we could have prevented it?" Discover what Nate Burkey does now (and regularly) to keep himself healthy, to protect himself, his loved ones, and "the goal." Watch this 1-minute video now: For more info, go to  http://www.protectthegoalPH.org/