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By Carlos Diego A. Rozul The stage was set ablaze in the Philippines' first community-led multi-site HIV testing day  on May 26, 2018. This is Me: Brave and Free is a team effort organized by community based organizations across the Philippines  ( Juan Positive Movement , HIV & AIDS Support House, Inc , Decent Image of South Signal Association , Cavite Positive Action Group , GAYON , Project H4 , Kagay-an PLUS , and Olympus Society of Davao ) alongside LoveYourself ( LoveYourself Anglo , LoveYourself Uni , and Victoria by LoveYourself ) to celebrate self-care through a fast, free, and confidential community based-screening process . With almost one million people reached across social media platforms, and a total of 1,145 sign-ups , campaign efforts has certainly been a success. With today's advancements in social networking, social networking applications has played a significant role in promoting timely testing  among its  user base. Let...

LoveYourself recently held its HIV testing day last November 29 at Victoria Court  North EDSA, located just several blocks away from the Balintawak junction. LoveYourself holds HIV testing days biannually, with the previous one held last May 17 at Victoria Court Malate. With the latest HIV testing day's venue, LoveYourself  aims to reach out to clients from Bulacan and the northwest portion of Metropolitan Manila.  Banking on the popularity of soap operas and the #AlDub phenomenon, LoveYourself embarked on a campaign bolstered by this theme, with the aim of appealing to target populations and to maximize its reach. Dubbed, "Ito ang #TamangPanahon #HIVTestingDay", this HIV testing day campaign sends out the message that getting tested and finding out one's status now has never been more timely.  Capturing the Right Market Over a hundred turned out at the LoveYourself HIV testing day last November 29 to find out their status. The prevalence rate was at 10%, which is mu...

By Kris Tangco Today is World AIDS Day, and LoveYourself joins the global community in its observance by hosting three events: an empowering pageant, an HIV testing day and an HIV awareness campaign with media trailblazer Rappler. World AIDS Day is  designated on the first day of December, and has been commemorated since 1988 to raise awareness of the AIDS pandemic caused by HIV infection, as well as to remember those who have died of the disease.   The Joint United Nations Programme on AIDS , known more commonly as UNAIDS , reports that at the end of 2014, 36.9 million people globally were living with HIV, with 2 million new infections in the said year. Also from 2000 until 2014, 25.3 million people have died from AIDS-related illnesses, while 15.8 million people have access to antiretroviral (ARV) therapy as of June 2015.  Philippines: AIDS epidemic in-the-making While the number of infections worldwide has dropped from 3.1 million in 2000 to 2 million in 2014, a 35% de...