FOOD PORN: A Fresh Perspective on Safer Sex
by Allen Yu Don’t worry, no fruits or vegetables were harmed in the making of this video. FOOD PORN , the latest content offering from LoveYourself, is sure to cause a stir in the community: whether for its unconventional take on protection, its abuse of still life, or just that hot guy fondling the produce. Wear it. Wet it. Better safe when horny. Although conceptualized as a promotional video for condom-and-lubricant-use, LoveYourself is ditching the messaging strategies that have traditionally dominated the safer sex space, and pushing the envelope with its own innovative approach. This willingness to buck the trend shouldn't come as any surprise, given that LoveYourself has always had a track record of reinventing how HIV issues are advocated for, with viral hits like FLY LoveYourself: How to Have Sex and Avoid HIV and the groundbreaking Project 'Indulge' . FOOD PORN isn't any different. Integrating lubricants into its core message contrasts noticeably with earlie...