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MovePH, news website Rappler’s citizen journalism arm, along with advertising agencies Dentsu JaymeSyfu , and HIV advocacy NGO LoveYourself ,  won the bronze Boomerang Awards for its StayNegatHIVe campaign at the Philippine International Convention Center last October 12. The Boomerang Awards is considered as the “Oscars” of advertising in the Philippines and since 2008 has awarded outstanding campaigns and programs that “exemplified marketing effectiveness” with the likes of Oishi Prawn Crackers and ABS-CBN’s PasaHero mobile app. MovePH’s StayNegatHIVe campaign consisted of features and materials both from Rappler and from organizations like LoveYourself, aiming to spread awareness about the HIV crisis, calling out people to have themselves tested at centers like LoveYourself’s clinics and share posts and using the #StayNegatHIVe hashtag. The campaign was initiated by MovePH as a response to the alarming rise of HIV cases in the Philippines. The country has the highest growth ...

By Kris Tangco Today is World AIDS Day, and LoveYourself joins the global community in its observance by hosting three events: an empowering pageant, an HIV testing day and an HIV awareness campaign with media trailblazer Rappler. World AIDS Day is  designated on the first day of December, and has been commemorated since 1988 to raise awareness of the AIDS pandemic caused by HIV infection, as well as to remember those who have died of the disease.   The Joint United Nations Programme on AIDS , known more commonly as UNAIDS , reports that at the end of 2014, 36.9 million people globally were living with HIV, with 2 million new infections in the said year. Also from 2000 until 2014, 25.3 million people have died from AIDS-related illnesses, while 15.8 million people have access to antiretroviral (ARV) therapy as of June 2015.  Philippines: AIDS epidemic in-the-making While the number of infections worldwide has dropped from 3.1 million in 2000 to 2 million in 2014, a 35% de...